Director, Brand Influence, Advocacy – AI Discovery

October 1, 2026

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Job Description:

Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
Define and manage channel roadmaps for social media and PR/Communications.
Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
Lead employee and executive advocacy initiatives that amplify authentic brand voices.
Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.

Requirements:

12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
Experience building and scaling advocacy or community programs within a B2B SaaS organization.
Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
Experience building programs from 0→1 while scaling mature functions.
Exceptional cross-functional leadership and executive communication skills.
Strong analytical mindset with experience defining KPIs and measuring business impact.

Benefits:

All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive)
Equity awards
Competitive benefits

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