This role will support the global consumer and brand communications organization, leading all celebrity & influencer relations efforts on behalf of the communications team. This role will be responsible for driving overall brand communications and media strategy and outreach in relation to celebrity, influencer and public figures on Spotify (non-musician, non-podcasters).

This includes support of PR campaigns, product announcements, content initiatives, events and talent-led participation in on-platform editorial opportunities. The role is ultimately responsible for harnessing the power of people to help tell Spotify’s story while also educating celebrities and influencers on how to leverage Spotify to tell their own. Working in tandem with other key stakeholders around the business, you will create rigor around the company’s overall approach to people-led storytelling through developing networks of influential relationships externally.

In this role you must be a world-class creative and strategic thinker with a good understanding of digital PR and Communications, have a proven track record for executing renowned influencer work (organic and paid) for a global company, know how to tell interesting and playful creator and talent stories, and bring a rolodex of relationships that you could begin activating on day one.

Additionally, you will be encouraged to partner closely with influencer leads in Spotify’s marketing and social teams to develop a consistent approach to influencer across paid, owned and earned media, as well as demonstrating influencer on and across platform content (e.g., podcast programming).

You should also be seen as a critical resource and counsel company-wide in best practices for engaging with celebrities and influencers.

You will be encouraged to have a deep understanding of Spotify’s global storytelling and priorities in order to activate influencers to effectively tell our story. Above all, your work will alter the way the world understands and learns about Spotify’s global business, offers, products, creators, and news.

This role will be a direct report to Spotify’s Senior Director of Global Consumer + Brand Communications.

What you'll do

• Lead all aspects of influencer and celebrity outreach in support of PR and communications work, including the VIP Program, PR campaigns and announcements, appearances at events, press interviews, talent participation in podcasts and editorial opportunities
• Build and maintain positive relationships with a wide network of VIP’s in order to drive communications objectives, and generate accurate, positive influencer earned traditional and social coverage
• Guide the global market's influencer/celebrity relations efforts and share standard methodologies for storytelling
• Lead Spotify’s Concierge program which onboard VIP’s to Spotify and encourages them to use the platform as a social storytelling vehicle
• Partner closely with Spotify’s Marketing Team so the PR Influencer work and Influencer marketing work compliment one another
• Lead influencer/celebrity strategy and executions
• Work with key stakeholders across the company to educate and guide our strategy and approach
• Help develop external messaging/talking points for influencers and brief/train as needed
• Work closely with the Senior Director of Global Brand + Consumer Communications to build objectives, consistency and guardrails across the markets
• Lead influencer agency support by providing briefs, direction and ongoing mentorship
• Lead and attend weekly meetings
• Invite and handle influencers and celebrities visiting the LA office
  
  

Who you are

• 12+ years relevant PR and communications experience in influencer relations & communications
• Have run a successful influencer program for a tech/entertainment company
• Strong understanding of digital PR/marketing and social media is critical
• Extensive experience with communications supporting a global company
• Consistent track record to develop and execute strategic influencer/celebrity campaigns
• Motivated self-starter with hands-on attitude
• Excellent presentation skills
• Strong influencer relations skills and influencer contacts/relationships
• Strong project management and agency management skills
• Ability to multitask and work in a hectic and very fast-moving industry and environment
• Collaborative individual who enjoys partnering closely across teams and departments to build and distribute the most impactful communications possible
• Strong strategic problem solver and resourceful problem-solver
• Ability to balance short- and long-term priorities
• Of course, an ever-enthusiastic representative of the Spotify brand!
  
  

Where you'll be

• We are a distributed workforce enabling our band members to find a work mode that is best for them!
• Where in the world? For this role, it can be within the Americas region in which we have a work location.
• Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
• Working hours? We operate within the EST time zone for teamwork
  
  

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Global COVID and Vaccination Disclosure

Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.