[Remote] Associate Director US Oncology Marketing Patient Channel Strategist

November 3, 2026

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Note: The job is a remote job and is open to candidates in USA. Merck is seeking a Patient Channel Strategist for its U.S. Oncology Marketing team. The role defines media strategies, approves tactical plans, and aligns performance measurement for supported Oncology assets, partnering with internal and external teams to maximize business impact.

Responsibilities

Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact
Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of busines
Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc
Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level
Ensure all performance reporting incorporates data-driven insights and recommendations
Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights
First-line of escalation for their aligned Patient Architects
Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies
Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Skills

Required: BA/BS
A minimum of 6 years combined strategic marketing, media agency, brand management experience in any industry, is required
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Consumer Marketing
Detail-Oriented
Influencing Without Authority
Market Access
Marketing Strategies
Market Research
Media Planning
Media Strategies
Oncology
Oncology Marketing
Promotional Marketing
Strategic Marketing Consulting
Strategic Thinking
Strategy Development
Vendor Management
Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results
Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement
Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
Experience influencing without direct authority and working successfully with cross-functional teams
Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
Innovative mindset with affinity toward experimentation and appropriate risk taking
Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
Oncology marketing experience

Benefits

Annual bonus and long-term incentive, if applicable.
Medical, dental, vision healthcare and other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays, vacation, and compassionate and sick days
Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed

Company Overview

Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases. It was founded in 1891, and is headquartered in Rahway, New Jersey, USA, with a workforce of 10001+ employees. Its website is

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