Senior Amazon Canada SUPPLEMENT Brand Launch, PPC, SEO & Growth Expert - Contract to Hire

September 19, 2026

Other Jobs To Apply

Amazon Canada (Amazon.ca) | Supplement / Vitamin / Health & Wellness Brand | Long-Term Engagement

ABOUT THE PROJECT

We are looking for a senior Amazon Canada specialist with demonstrated experience launching and scaling supplement brands on Amazon.ca.

Our Amazon Canada presence is being built from scratch, and we need an experienced professional who can help establish the complete Amazon ecosystem—from product listings and SEO through PPC, creative content, A+ Content, Brand Story, Brand Store, and ongoing optimization.

This is intended to be a long-term engagement for the right freelancer.

We are not looking for someone who only manages PPC campaigns.

We are looking for an experienced Amazon specialist who understands how the following work together:

Amazon Strategy → Product Positioning → Keyword Research → SEO Listings → Product Images → A+ Content → Brand Story → Brand Store → PPC → Conversion → Organic Ranking → Sales Growth → Scaling

IMPORTANT EXPERIENCE REQUIREMENT

Direct Amazon Canada supplement experience is required.

Please apply only if you can demonstrate hands-on experience managing, launching, or scaling supplement/vitamin/health & wellness products on Amazon Canada (Amazon.ca).

We are specifically looking for demonstrated experience with:

Launching supplement products on Amazon.ca

Scaling supplement products on Amazon.ca

Amazon Canada PPC

Amazon Canada SEO

Supplement product listings

Keyword research

Product image strategy/design

Premium A+ Content

Amazon Brand Store

Amazon Brand Story

Conversion optimization

Ongoing catalog/listing optimization

Experience exclusively with other Amazon marketplaces is not sufficient for this project.

If you have never personally worked with supplement products on Amazon Canada, this position is likely not a good fit.

PROJECT OBJECTIVE

We want to build a strong Amazon Canada presence from the ground up and establish a repeatable system for launching and scaling multiple supplement SKUs.

The selected freelancer will help us build the foundation and then continuously optimize the business based on Amazon data.

The objective is to improve:

Search visibility

Keyword indexing

Organic rankings

Qualified traffic

Conversion rate

PPC efficiency

Sales velocity

Organic sales

Overall account performance

We are looking for someone who can think strategically while also executing the work.

CORE RESPONSIBILITIES

1. AMAZON CANADA LAUNCH STRATEGY

Develop and execute a strategy for launching our supplement products on Amazon.ca.

Responsibilities may include:

Product launch planning

Product positioning

Category research

Competitor research

Keyword strategy

Listing strategy

Creative strategy

A+ strategy

Brand Store strategy

PPC launch strategy

Organic ranking strategy

Sales velocity strategy

Launch sequencing across multiple SKUs

We want a clear understanding of what should happen before launch, during launch, and after launch.

2. AMAZON PPC MANAGEMENT

Take ownership of Amazon advertising strategy and ongoing optimization.

Sponsored placements

Product positioning

New product launches

We want practical recommendations that can be implemented.

14. CONVERSION RATE OPTIMIZATION

Analyze the complete customer journey:

Impression → Click → Listing → Engagement → Conversion → Purchase

Identify opportunities involving:

Product images

Titles

Bullets

Product descriptions

A+ Content

Brand Store

Product positioning

Pricing

Competitive positioning

PPC targeting

PPC traffic is only valuable when the listing can effectively convert qualified shoppers.

15. DATA & PERFORMANCE ANALYSIS

Use Amazon data to make informed decisions.

Regularly monitor:

Sales

Organic sales

PPC sales

ACOS

TACoS

ROAS

CTR

CPC

CVR

Impressions

Clicks

Orders

Search terms

Keyword rankings

Advertising spend

Product-level performance

Portfolio performance

We expect recommendations to be supported by data and clear reasoning.

16. INITIAL AMAZON CANADA AUDIT

After onboarding, conduct a structured review of our Amazon Canada setup.

PPC

Campaign structure

Keywords

Bids

Budgets

Search terms

Negative keywords

Product targeting

Competitor targeting

SEO

Keyword strategy

Indexing

Search terms

Ranking opportunities

Listings

Titles

Bullets

Descriptions

Backend keywords

Images

A+ Content

Brand

Brand Story

Brand Store

Brand positioning

Product portfolio

Growth

Launch strategy

Conversion opportunities

PPC scaling opportunities

Organic growth opportunities

We expect a prioritized action plan, not just a list of observations.

REQUIRED QUALIFICATIONS

Essential

Proven hands-on experience with Amazon Canada / Amazon.ca

Proven experience with supplement, vitamin, health, wellness, or related products

Experience launching supplement products on Amazon Canada

Experience scaling supplement products on Amazon Canada

Advanced Amazon PPC knowledge

Amazon SEO experience

Keyword research expertise

Listing optimization expertise

Product image/creative experience

Premium A+ Content experience

Brand Store experience

Brand Story experience

Strong analytical skills

Strong written communication

Ability to work independently and manage priorities

PROVEN RESULTS

We are interested in demonstrated results rather than general claims of expertise.

Please provide 2–3 relevant case studies.

For each case study, please include whatever information you can share:

Product/category

Amazon marketplace

Number of SKUs

Starting sales

Sales achieved

Time period

PPC budget

ACOS/TACoS

ROAS

Keyword/ranking improvements

Conversion improvements

Organic sales growth

Launch results

Confidential information can be anonymized.

We also welcome examples of your previous work, such as:

Amazon listings

Product images

A+ Content

Brand Stores

Brand Stories

Keyword research

PPC reports

Campaign structures

Performance dashboards

Please only share materials that you are authorized to share.

IDEAL CANDIDATE

The ideal freelancer is someone who has previously taken supplement products through a process such as:

Amazon Canada Setup

→ Keyword Research

→ SEO-Optimized Listings

→ Product Creative

→ A+ Content

→ Brand Story

→ Brand Store

→ PPC Launch

→ Keyword Indexing

→ Conversion Optimization

→ Organic Ranking

→ PPC Optimization

→ Sales Growth

→ Scaling

You should be comfortable both developing strategy and executing the work.

FIRST 30 DAYS

We expect the initial engagement to focus on:

Phase 1 — Audit & Research

Account/store review

Competitor analysis

Keyword research

Product positioning

Existing asset review

Phase 2 — Foundation

Listing optimization

SEO strategy

Creative strategy

A+ Content strategy

Brand Story

Brand Store structure

Phase 3 — Launch

PPC campaign development

Initial keyword strategy

Product targeting

Search-term monitoring

Listing/content implementation

Phase 4 — Optimization

Performance analysis

Keyword harvesting

PPC optimization

Conversion optimization

Growth roadmap

The exact sequence will depend on the current status of the Amazon Canada account and product readiness.

LONG-TERM ENGAGEMENT

We are looking for a freelancer who can become a long-term Amazon Canada growth partner.

As the catalog grows, the role may include:

New SKU launches

Listing creation

Listing optimization

New PPC campaigns

Keyword expansion

Creative optimization

A+ updates

Brand Store expansion

Competitor monitoring

Ongoing account analysis

Sales growth initiatives

APPLICATION INSTRUCTIONS

Please begin your proposal with:

AMAZON CANADA SUPPLEMENTS — [X YEARS] — [X BRANDS/SKUS]

Then answer the following:

1. How many years have you personally managed Amazon.ca?

2. How many supplement/vitamin/health & wellness brands have you personally managed on Amazon Canada?

3. How many supplement products have you personally launched on Amazon.ca?

4. Provide 2–3 relevant Amazon Canada supplement case studies.

5. What measurable results did you achieve in those cases?

6. What is the largest Amazon Canada supplement PPC budget you have personally managed?

7. Describe your Amazon Canada PPC launch strategy for a new supplement product.

8. Describe your Amazon SEO and keyword research process.

9. Provide examples of supplement listings you personally created or optimized.

10. Provide examples of Amazon product images or creative you personally designed or directed.

11. Provide examples of Premium A+ Content you have created or managed.

12. Provide examples of Amazon Brand Stores you have built or managed.

13. Provide examples of Amazon Brand Stories you have created or optimized.

14. Are you currently managing supplement products on Amazon Canada?

15. Have you built an Amazon supplement brand from zero or near-zero sales? Please explain.

16. What would your first 30 days look like for our Amazon Canada launch?

17. What would your first 90 days look like?

18. Which Amazon PPC, SEO, analytics, and keyword research tools do you use?

19. Can you personally handle PPC, SEO, listings, creative direction, A+, Brand Store, and Brand Story?

20. What is your fixed monthly cost?

21. How many hours per week are you available?

IMPORTANT

Direct Amazon Canada supplement experience is a core requirement for this position.

We are specifically seeking someone with a demonstrated history of launching and scaling supplement products/brands on Amazon.ca.

Please focus your proposal on relevant Amazon Canada supplement experience and measurable results.

We are looking for a professional who can help us build the Amazon Canada business from the ground up and continuously optimize and scale it over the long term.

All work, communication, and payments for this engagement will be handled through Upwork in accordance with Upwork's policies.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...