About the role

PokeMarket is a new market intelligence and research product built specifically for Pokémon cards.

Think less “TCG social media brand” and more “collector with a Bloomberg Terminal and strong opinions.”

I’m looking for someone to operate the brand’s X / Twitter account.

This is not a traditional social media manager role.

I do not need someone to build content calendars, write generic engagement bait, or schedule five variations of “What’s your favorite Pokémon?”

I’m looking for someone who is genuinely internet-native, spends a lot of time on X already, understands how strong accounts actually behave there, and ideally knows Pokémon cards and collector culture.

The account should feel like a smart collector with access to unusually strong market data, not a company trying to “do social.”

What you’ll own

The exact volume should flex based on what is happening in the market, but a typical week may include:

- 1 to 2 strong original posts per day

- Meaningful daily participation in Pokémon, collecting, grading, auction, and market conversations

- Quote posts and reactions when there is something worth jumping on

- Active monitoring of major sales, price moves, grading news, auctions, product news, and viral collector discourse

- Same-day conversion of market data into native X content

- Proactive relationship-building with collectors, creators, shops, graders, and market accounts

- Repurposing existing videos, charts, research, and market visuals when they naturally fit the platform

This is not a “batch everything once a week and schedule it” role.

I want someone who is present throughout the week and notices things.

The bar

Specific over generic.

Interesting over frequent.

Collector-native over corporate.

A good post should still be worth reading if the logo disappeared.

AI can be useful for research and ideation, but the final output cannot read like generic AI-generated social copy.

You should be comfortable having opinions, recognizing when something interesting is happening, and writing like a person rather than a brand account.

Contract structure

This will begin as a paid one-week trial.

Rate: $25 to $40/hour depending on experience

Expected scope: roughly 15 to 25 hours during the trial

Weekly trial budget will be agreed before starting and capped.

If we both want to continue, the ongoing arrangement will initially look similar and can evolve based on fit, workload, and results.

There is no assumption that your rate or weekly hours automatically increase after the trial.

There may also be additional performance upside for exceptional results as we develop better attribution around X traffic, signups, and account growth.

Either side should be able to end the engagement after any completed week.

I would rather find an unusually strong fit and work together for a long time than force a mediocre fit because we signed a large contract.

When applying

Please include:

- A brief summary of your experience operating X / Twitter accounts

- Your background with Pokémon cards, TCGs, collecting, or adjacent communities

- A few examples of posts, campaigns, or account work you are proud of, shared through Upwork

- Two or three X accounts you think are exceptionally good, and why

- In your own words: what do most brand accounts get wrong about Twitter?

- Two sample original posts you would write for a Pokémon card market intelligence brand

- Three sample replies you would make in relevant collector or market conversations

Please do not send a generic social media management proposal.

I’m specifically looking for taste, writing ability, internet instincts, initiative, and genuine feel for the platform.

I also do not need a strategy deck. The brand voice, product direction, and visual identity are already established.

I need someone who can hit the ground running and operate.