Content Marketing Manager

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Content Marketing Manager
Remote, USA
Marketing
Remote
Full-time
Who We Are:
PureSpectrum is a rapidly growing market research and insights platform that simplifies technology, allowing researchers to gather and activate consumer data without disruption. As the go-to solution for high-quality multi-sourcing and fully automated research, PureSpectrum is helping to shape the future of insights.

Our Marketplace facilitates over 65 million online interviews annually, and our proprietary respondent-level scoring system—PureScore—continues to set the industry standard for data quality and reliability.

Recognized globally for both innovation and culture, PureSpectrum has been named one of Newsweek’s Global Most Loved Workplaces (2023–2025), included in Inc.’s Best Workplaces (2024-2025), certified as a Great Place to Work (2022–2025), and featured on Built In’s Best Places to Work list (2023–2025). PS is rapidly becoming the leading solution for quality multi-sourcing and an end-to-end automated research solution.

The Opportunity:
PureSpectrum is seeking a Content Marketing Manager to join our growing marketing team. This role is responsible for shaping the narrative of our products and managing the global content calendar that drives awareness, engagement, and thought leadership.

This is an excellent opportunity for a strategic marketer skilled at balancing storytelling and product positioning. You will partner closely with Product, Sales, Sales Enablement, and the broader Marketing team to create cohesive messaging, impactful content, and successful go-to-market campaigns. You will collaborate across regions to ensure our product positioning and content resonate with audiences worldwide, bringing a deep understanding of our industry and a strong command of the PureSpectrum voice to everything you create.

Your Responsibilities:
  • Own the global content calendar, ensuring content is planned, created, and promoted across multiple channels and regions.
  • Develop and execute content strategies that support global marketing priorities and regional business goals.
  • Create and manage content across formats, including blogs, case studies, whitepapers, emails, social media, and web copy, writing original, high-quality content that reflects our brand voice and resonates with our audience.
  • Apply SEO best practices to content creation and optimization, leveraging the right platforms and tools to maximize reach and performance.
  • Coordinate social media pushes and content promotion to maximize visibility and engagement.
  • Track performance metrics, analyze impact, and continuously optimize future campaigns and content strategy.
  • Conduct ongoing market and competitor research to inform product narrative, content priorities, and positioning.
  • Work on Generative Engine Optimization tactics and strategy to ensure PureSpectrum is showing for the write prompts across all LLMs
  • Serve as a subject matter expert internally and externally, supporting training, client-facing materials, and thought leadership initiatives.
  • Collaborate cross-functionally with Product, Sales, Sales Enablement, and regional teams to ensure consistent and compelling messaging across all touchpoints.

Experience & Qualifications:
  • 4–7 years of B2B marketing experience, highly preferred in market research, data, or insights industries
  • Proven ability to manage both content creation and product marketing responsibilities
  • Experience owning a content calendar, including social promotion and campaign execution
  • Strong writing, editing, and verbal communication skills in English; additional European languages a plus
  • Demonstrated understanding of SEO principles and content optimization strategies
  • Familiarity with marketing automation, CRM, and CMS tools (e.g., HubSpot, Pipedrive, WordPress)
  • Experience collaborating with cross-functional teams, including Product, Sales, and Sales Enablement
  • GEO/AEO experience is a plus
  • Analytical mindset with the ability to measure, report on, and act on performance data

Who You Are:
  • A strategic storyteller who can translate complex product capabilities into compelling, accessible narratives
  • A planner and organizer who thrives on managing projects, deadlines, and details
  • A natural writer who can adapt tone and format across channels while staying true to the company voice
  • A collaborator who enjoys working across global teams and markets
  • Curious, adaptable, and motivated to drive innovation in both content and product marketing
  • Excited by the opportunity to shape messaging and create experiences that elevate PureSpectrum's global brand

PureSpectrum Perks:
We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business. We offer a competitive compensation and benefits package, including 100% employer-paid medical plans, in addition to options of dental, vision, life, Long Term Disability, and AD&D. Other benefits include:
  • Unlimited Time Off
  • FSA, Dependent Care FSA, and Health Savings Account options
  • 401 (k) plan with company match
  • Remote Flexibility
  • Team events and celebrations
  • Wellness & Technology Stipend
  • Learning & Development Funding

PureSpectrum is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected status.


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Req ID: R61
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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